One marketing plan for the whole product range.
The Qualis Collection sells kitchen and bathroom fittings. Mira connected Google Ads, email, paid social and creative around shared priorities, giving product launches and campaigns a common plan. Total sales were 177% higher in March 2026 than in March 2025, according to the Shopify Analytics comparison recorded in May 2026.
+177%
Total sales · March 2026 vs March 2025
+91%
Orders · same comparison
+45%
Average order value · same comparison
Where it hurt
The Qualis Collection wanted to develop marketing across more of its product range. The existing approach was reactive, with limited coordination between campaigns.
The audit identified opportunities to plan Google Ads, email, paid social and design together, rather than making each channel's decisions separately.
What we saw
The audit found reactive planning and missed connections between channels. The first job was to agree which products and commercial goals the marketing should support, then organise the work around them.
What we did, and why
- 1
Review the whole programme
We audited the channels and the planning behind them, looking for missed opportunities across Google Ads, email and paid social.
- 2
Agree shared priorities
We restructured Google Ads, developed foundational email flows and set a regular paid social creative test plan around the agreed commercial goals.
- 3
Review performance together
Ongoing performance reviews informed budget and creative decisions and helped reset product priorities.
What changed
Total sales were 177% higher in March 2026 than in March 2025. Orders rose 91% and average order value 45% in the same comparison. Source: the Shopify Analytics comparison recorded in Mira's May 2026 case study.
Foundational email flows supported customer journeys between campaigns, while paid social testing informed subsequent creative.
We reviewed Google Ads and product-focused content alongside those activities, giving the team a shared view of what needed attention.
Total sales
- March 2026 vs March 2025
- +177%
Orders
- March 2026 vs March 2025
- +91%
Average order value
- March 2026 vs March 2025
- +45%
| Shopify metric | March 2026 vs March 2025 |
|---|---|
| Total sales | +177% |
| Orders | +91% |
| Average order value | +45% |
The Paid Social work.
For brands like yours
The change was in how we planned and ran the work. Paid campaigns, email flows and design could support the same product priorities, with regular reviews to decide what happened next.
“I couldn't be happier. Moving to you guys was definitely one of the best things I have done in my business career, and I really believe we are just getting started.”
Joe Nicholson
CEO + Founder
More of our work.
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