Case study · D2C · Lifestyle · Paid Social + PPC + SEO + Email Marketing + Organic Social + GEO + Design + Copywriting · Apr 2025 – Mar 2026
How a coordinated 360 plan nearly tripled total sales in twelve months.
A channel-spanning strategy across Google Ads, email, paid social, and creative lifted total sales 177% year-on-year. Orders, sessions, and reach-to-checkout efficiency all roughly doubled. The premium positioning held.
Where it hurt.
Before working with Mira, The Qualis Collection had limited knowledge of how to drive scale across their product range and sales. The digital marketing goal was simply to maintain the minimum activity level. After one meeting, it was clear the brand was capable of significantly more.
On audit, the marketing was reactionary. Calendar planning was ad-hoc. Channels weren't talking to each other. Missed opportunities had been compounding for months. The brand was paying for activity, not direction.
What we saw.
Reactionary marketing is the most expensive kind. Every channel runs alone, every campaign starts cold, every page does some of the work and none of it. Qualis didn't need more activity. They needed every channel pulling toward the same number, and every page on the site doing more than its share.
What we did, and why.
- 01 · Diagnose
Audit across every channel and the operating rhythm behind them. The finding: Qualis was running marketing like a checklist. Activity, not strategy. Channels were unaware of each other; the calendar was ad-hoc.
- 02 · Realign around commercials
Joint goals set first: a minimum blended ROAS, a stable ARR floor, scalable growth. Then Google Ads rebuilt to protect cash flow, foundational email flows deployed, paid social creative testing run on a structured cadence, and design pushed to consistent quality across every channel.
- 03 · Run it tight
Performance optimised against spend efficiency and profitability week on week. No micromanagement of the founder. Quarterly strategy reviews. Quiet, accountable execution. Megan Wales leading the account end-to-end.
The numbers, in plain language.
Twelve months on, the numbers tell the story. Total sales lifted 177% year-on-year. Net sales +181%, gross sales +172%, average order value +45%. Orders climbed 91%, with orders fulfilled up 124%.
The funnel doubled at almost every step: sessions +101%, added-to-cart rate +82%, reach-to-checkout rate +154%, completed orders +57%. The online store became the dominant channel with revenue +187%.
Product-level wins compounded too. The Magna Antique Brass Kitchen Mixer Tap lifted 368% y/y. The Consilio Antique Brass Hidden Pull-Out Tap, launched in the window, became the top-selling product across the catalogue. Landing-page sessions on the kitchen-tap collections went up by four figures.
| Metric | Mar 2026 vs Mar 2025 |
|---|---|
| Total sales | +177% |
| Net sales | +181% |
| Average order value | +45% |
| Orders fulfilled | +124% |
| Sessions | +101% |
| Reach-to-checkout rate | +154% |
| Online store revenue | +187% |
| Magna Antique Brass Tap (product) | +368% |
| /collections/antique-brass-kitchen-taps (SEO) | +12,300% |
For brands like yours.
What happens when a reactionary setup is replaced by a coordinated 360 plan: every channel pulls in the same direction, every product range gets a route to market, every page on the site does more work. The premium positioning doesn't get traded for growth. The growth comes from getting everything to compound.
“I couldn't be happier. Moving to you guys was definitely one of the best things I have done in my business career, and I really believe we are just getting started.”
JOE NICHOLSON · CEO + FOUNDER · THE QUALIS COLLECTION
What we ran.
- Paid Social
- PPC
- SEO
- Email Marketing
- Organic Social
- GEO
- Design
- Copywriting
Other things we shipped.
Selected pieces of work from the The Qualis Collection partnership.
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